You can decide whether or not to display complementary products to your product page from the editing panel of the product page, in the "Similar Products" section.
The last idea of cross-selling strategies is to offer your clients to buy a set of items. Let's imagine that you offer your product staged in the images of your product page. The idea is to offer your clients the opportunity to buy the other items that make up this scene. This strategy is particularly appreciated by clothing, decoration or fine grocery stores in the context of recipes.
This is another cross-selling strategy that aims to anticipate your clients' desires. The idea here is to present them with items that have characteristics in common with the main product.
This strategy is particularly effective because it touches on the product's use. The idea here is to present products that are useful for the use of the product mentioned in the product page.
This is the most common cross-selling strategy. As you can see, it consists in offering products that are complementary or similar to the one presented in the product page.
For what purpose?
Cross-selling strategies represent a real opportunity to increase the average cart of your clients in a way that is totally free for you. It allows you to suggest additional purchases to a client who is already on one of your product pages.