Case studies
To show you what a relaunch campaign looks like, let's take the example of Léonie Apparel, our clothing store.
As you can see, an abandoned order is simply an order that a visitor decides for x or y reason not to finalize their purchase after having added one or more items to their cart.
When a client starts an order but does not complete it, it’s recorded in the "Abandoned orders" list. You can display the details of abandoned orders and launch marketing actions to encourage clients to resume and complete their purchases. But first, let's see why it's important to recover abandoned orders.