To show you what a relaunch campaign looks like, let's take the example of Léonie Apparel, our clothing store.
We ‘re in the situation of an abandoned order for an amount of $138,90. The client who places this order is a loyal customer, they’ve already placed several orders in our store. We assume that they're used to our prices and delivery costs, and that they’re still hesitating about their purchases, or that they simply didn’t have time to finalize their order.
The same day, we sent them a first reminder, in the form of a push notification. Push notifications have the advantage (if authorized by your clients) of being fast, direct and very visible to clients.
If the order still hasn't been finalized, the next day we send a second reminder by email this time. The content of the email is more complete than the push notification, and recaps the whole order, which can rekindle our client's desire to buy.
If still nothing happens, a third and final reminder is sent.
A second very different example. A client hasn’t finalized the order on our restaurant's app. Here we’re in the context of an order that must be fast. The sales window is very short since the client is supposed to order for the next meal.
So we decided to send them an email summarizing the order, inviting them to finalize, as well as a more direct push notification only a few minutes after the abandonment (about 30mn).
A second reminder will be sent one hour later by push notification.
As you can see, the reminder campaigns are not always the same. It will always depend on the client you’re addressing and your type of business.