If you own a physical store, there are only advantages for you to offer a click and collect service.
Save your clients time and money
The principle is simple: your clients prepare their order in your app and pick it up in your store. The combination of online purchase and in-store pickup saves your clients time. Moreover, it’s a comfortable option for them as they can choose their favorite products online and visit your store when picking up their order.
Your clients won’t only save time but also money!
Increase the opportunity for impulse buying
By implementing an Online Purchase/On-site Order Pickup strategy, you give your clients the opportunity to visit your store. At that point, it becomes easier to convince them to buy a certain complementary product.
When clients go to the store to pick up their order, they’re more likely to be interested in the products you offer in the store and may make an additional purchase. Maybe they forgot to add one of your products to their cart!
Lower your shipping costs
Shipping orders from your shop to your clients can be expensive, with labor and packaging costs adding up quickly. You can reduce these costs by having your clients pick up their order directly from your shop.
Fewer returns
When it comes to e-commerce, handling returns can be very costly for the retailer (return to the distribution center, repackaging, etc.), resulting in lost revenue.
Clients who place their orders and pick them up in your shop have the opportunity to inspect their products immediately. This allows them to make exchanges for other products if necessary, which lowers the return rate and can save you a lot of money.
Boost customer loyalty
By providing a great shopping experience and being flexible, you’ll stand out and build customer loyalty. The In-store pickup add-on makes it easy and stress-free for your clients to buy online and get their product immediately by picking it up themselves in your shop. Improving their shopping experience can be a great loyalty strategy.