Now that you’ve learned how to choose your selling points and how to present them, you need to make sure that you write your own product pages.
In the case of Oribu, the products marketed are "unique" in nature since they’re made by the local farmer. But it’s obvious that he is not the only one to market artisanal jams. It’s therefore important to ensure that the product description isn’t generic or identical to that of their competitors.
In other types of shops, such as Home Décor stores for example, the products often come from suppliers. You probably won’t be the only one to have chosen your products from your supplier's catalog. And the worst mistake would be to present your product with a copy/ paste of the product page provided by your supplier or worse, that of a competitor selling the same type of product as you.
With the number of online shops present on the market, consumers are more and more likely to compare products from one store to another. A unique product page allows you to differentiate yourself and prove your professionalism and commitment to your clients.
In the Metek app, the descriptions are very personalized. The product is described following the guidelines you learned in the previous lesson.
The set of dishes is presented not only technically but also with tips on style and decoration, which is Metek's core business.
Then there are tips for use and care. All the little things that give future clients a sense of confidence and make Metek a reference in the world of home décor stores.