Easy navigation and a smooth checkout process are the two most important elements to ensure the success of your shopping app. The easier it is for your clients to place orders, the better their shopping experience will be. Instead of browsing pages where a single item appears, give your clients the ability to make purchases directly from a list of products.
By allowing your clients to quickly select products, you can increase their rate of purchase on your app, which will result in a higher conversion rate. This will encourage them to buy more.
This feature is highly recommended for stores that offer inexpensive products or products that are considered regular purchases. Let's take the case of a grocery store for example. Your clients know what they want to buy. They don't necessarily want to go into every product detail before putting it in their cart.
For a cosmetics store, you're very likely to have clients come back to buy items they already know. They don't need to re-read the product details before buying. Also, a buy button directly on the homepage can help you trigger a purchase impulse on a featured product for example.
Thanks to the express buy button, clients never leave the page they’re browsing, allowing them to see more products and helping you to increase your cart average.