The loyalty card we offer is a point-based loyalty card, meaning that after a certain number of points validated, your clients will get a gift.
You can choose the validation process that suits you best:
- Purchase: this is a validation through a QR code . This process is particularly suitable if you want to validate the points at the checkout. Provide your clients with the QR code, which they flash after paying for their purchases, and the point is validated!
- Manual check in: here it's all about the geographical area. You define a zone in your back office and as soon as they are in it, your clients can validate their points themselves. Very practical for cafes or establishments with a lot of people. Also if your goal is to increase traffic in your establishment, it may be wise to offer a validation that does not necessarily require a purchase.
- Sharing on social networks: another process that promotes word of mouth and potential traffic in your establishment. Your clients validate their points by sharing the URL of your choice on social networks.
Don't worry, you can easily set a mandatory time limit between validations, protecting you from possible fraud.
Once the card is completed, they get their gift.
You can set the content and design in a few clicks from your back office.
How to choose the gifts and rewards to offer?
To choose the best gifts and rewards to offer you must define the objective of your loyalty program, and know your target.
For example, if your goal is to promote the new treatment offered by your spa, it will be wise to offer a free session as a gift to make people know about this new treatment. Also, to target your leads, a discount on the same treatment can be the object of a welcome reward with for example a 50% discount for all new clients.
You can see that when gift and reward strategies are well thought out, they can not only increase the loyalty of your clients, but also contribute to the visibility of your business. Conclusion: if you are looking for visibility, focus on sharing strategies such as a validation process via social networks.
To retain clients, the value of the gift always matters. Of course, the value of gifts will vary from one activity to another and it is up to you to estimate the right value in your situation.
If you are selling small value items, such as coffee, your goal is to sell a large volume to make a reasonable amount of money. With a scenario like this, it is quite easy to determine a given number of orders that once reached allows clients to be eligible for a free drink. However, if you sell a wide range of products, it might be more difficult to define a prize to satisfy all your customers. In this case, a discount is probably a more appropriate gift. In addition, you should know that the behavior of the consumers towards promotions is often good for the business: the shopping cart is generally greater when a discount is available. It's up to you to use it to boost your sales and bring your strategy into action!