The importance of the product page / Highlight a product
For an e-merchant, highlighting a product can fulfill several needs. It’s about giving more importance to a product in a list, compared to the other products of this same list.
Thanks to this focus, you’ll be able to direct your clients' attention towards the products of your choice. But what kind of products deserve this highlight? It all depends on what you’re looking for!
Putting products in the spotlight can allow you to:
- to highlight the successes of your store by displaying your top sellers in your product list
- establish your brand awareness by presenting your iconic products
- increase your sales by highlighting your promotional items
You can also use this strategy to present the centerpiece of a collection. Still in the context of our home decor store, we could imagine a list of products representing a collection of a particular trend. The centerpiece of this collection would be the sofa. It would be displayed prominently in the list, and then accompanied by the other products in the collection, which would revolve around it.
This principle can be applied to many other types of businesses.