The product page must contain all the information necessary for a good understanding of your product.
For this, several tools are available in your back office. In addition to the main images that allow you to show the visual of your product from every angle, you can add text, additional images and videos to your product page.
Remember to structure your product description. It should be clear, and your clients should immediately understand where they can find the information they’re looking for.
It’s difficult to recommend an ideal structure for your product page, as it totally depends on the type of product you’re talking about, but here’s a basic outline, which you can easily adapt to your own needs.
- The main characteristics of the product: this is the most important information you need to know. The materials used for a piece of clothing for example, add the dimensions if you sell furniture or objects, the ingredients or the composition of your dishes if you’re in the food industry for example. This part of your product page doesn't necessarily need to be very long, but it must be clear and direct, so that the client understands right away what they’re about to buy.
- Use cases: this is where you put your product in a situation. If it's a fashion item, you can add additional photos of your product being worn. For decorative items, you can imagine different settings to allow the client to better picture themselves. If you can, consider adding videos in this part of your product page. What could be better than showing your product being used to make your clients want to buy it?
- Instructions: here we come to a more "technical" part of your description. It’s about presenting in a succinct way the instructions for using your product. We don't expect to find the complete instruction manual in a product page, but the main information that may be useful. A care guide may be welcome for anything related to textile items for example, cooking tips or allergens for food products, etc.
Keep in mind that each type of product deserves its own product page. Take the time to imagine yourself in the shoes of your future clients and list all the information you deem necessary to sell your product clearly, showing its usefulness in the best possible way.
One last piece of advice: if you sell several products in your shop, be careful to keep a certain consistency in the structure of your product pages, so that your clients don't feel lost from one page to the next. If you decide to present the composition of your products in the last paragraph of your description, try to make sure that it’s in the same place in all your product pages. This way, if it‘s an important element for your clients, they will know right away where to find it.